For this ad my demographic was college students just graduating and wanting to go on vacation before going into the big world. 
Latvia is a place that is very affordable. With being affordable, you can do a lot with just little amount of money. 

With this ad campaign, we need to have some elements other than a magazine ad. Below is one element I did to show the 3 main things you do when traveling, transportation, food, and stay.
Here are more elements of this Latvia campaign. Click the image to enlarge.
Bus Stop
Pole Sign
College Home Page
Below is the original thumbnail to the final ad that this campaign was based off of.
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