![](https://cdn.myportfolio.com/9dce23a7-9f40-4a86-8ea1-2ee98604eaee/a4e1f301-f5be-4484-8dcf-c0923b5d376d_rw_1200.png?h=7d952878cd066d133c42c6d920a7d8ed)
For this ad my demographic was college students just graduating and wanting to go on vacation before going into the big world.
Latvia is a place that is very affordable. With being affordable, you can do a lot with just little amount of money.
With this ad campaign, we need to have some elements other than a magazine ad. Below is one element I did to show the 3 main things you do when traveling, transportation, food, and stay.
![](https://cdn.myportfolio.com/9dce23a7-9f40-4a86-8ea1-2ee98604eaee/41f5c54f-14fb-4187-afdf-90865c842f83_rw_1920.png?h=1e596472bbe93af6c61933b0a2ccb48d)
Here are more elements of this Latvia campaign. Click the image to enlarge.
![Bus Stop](https://cdn.myportfolio.com/9dce23a7-9f40-4a86-8ea1-2ee98604eaee/d2421585-38c7-4637-980b-fd71d2a22557_rw_1920.png?h=fe7df5500bbc4502a29dfa666eb51405)
Bus Stop
![Pole Sign](https://cdn.myportfolio.com/9dce23a7-9f40-4a86-8ea1-2ee98604eaee/b7b8417d-6754-474b-8e16-eee229f1ed0f_rw_1920.png?h=76a2fc6cb2162743b0e95551ee264bb8)
Pole Sign
![Billboard](https://cdn.myportfolio.com/9dce23a7-9f40-4a86-8ea1-2ee98604eaee/a4ebde56-11e1-4e07-975a-4d01dbce239a_rw_1920.png?h=33a767e1aa3c30904dc45e4543f1ef96)
Billboard
![College Home Page](https://cdn.myportfolio.com/9dce23a7-9f40-4a86-8ea1-2ee98604eaee/1d93aa0f-c3e2-49d5-b1ee-9969c3ea1e89_rw_1200.png?h=1ab8fbf66db92636a5c9cb21f70fb94e)
College Home Page
![Facebook](https://cdn.myportfolio.com/9dce23a7-9f40-4a86-8ea1-2ee98604eaee/70d15177-c79c-4985-b841-bd33bb5f2ee6_rw_1200.png?h=3caf1f0a9bb361df7a91c542f1c7e6d7)
Below is the original thumbnail to the final ad that this campaign was based off of.
![](https://cdn.myportfolio.com/9dce23a7-9f40-4a86-8ea1-2ee98604eaee/b7cb15c3-b273-42ce-bf53-dfcb4e464a0b_rw_1920.jpg?h=ca01d1a300a08eaad66afe8a1fed026d)